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“It’s just a fun way of doing business” Philips Hotel TV Co-Creation Project

Co-Creation Best PracticePublished August 10, 2011 at 12:10 1 Comment

Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its market leading position in the
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Introducing S-D Logic and its 10 foundational premises

Master Thesis Service-Dominant Logic TheoryPublished July 8, 2011 at 22:48 No Comments

With this post I want to introduce to you the 10 foundational premises of service-dominant (S-D) logic. If you are new to the topic, take your time to read. Vargo & Lusch worked more than a decade before they published their famous article of 2004, so I think it is OK if you need some
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The evolution of marketing

Master Thesis Service-Dominant Logic TheoryPublished July 5, 2011 at 21:59 3 Comments

Some things only become clear if you know a little background or, in this case, history about it. That’s why I want to give a short overview of the evolution of marketing and point out the most important stages leading to “Service-Dominant Logic” (S-D logic), the basis for co-creation. Photo courtesy of jackhines The thought
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Searching for co-creative interview partners from the hospitality industry

Co-Creation Best Practice Master ThesisPublished June 10, 2011 at 11:43 2 Comments

What is a thesis without some interesting practical examples? Not too much. That’s why I am looking for hotels, hotel chains, hotel supplier, hotel employees, even hotel guest who experienced some kind of co-creation during the last years. If you participated in co-creative activities, meaning that you developed something (product, service or concepts) together with
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A master’s thesis about and in the spirit of co-creation

Master Thesis Service-Dominant LogicPublished June 7, 2011 at 11:07 2 Comments

Hello World! My name is Tobias Koehler and I am a postgraduate student in the International Tourism Management program at Heilbronn University/ Germany. I am writing my thesis about co-creation in the hospitality industry. After reading a lot about service-dominant (S-D) logic, which builds the foundation for co-creation, I realized several things: This topic is
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