Philips Hotel TV is conducting a co-creation project for their new MediaSuite product line. Wouter Staal, Sr. Global Marketing Manager Hotel TV and in charge of the project, was so kind to give me deep insights which I now want to share with you. In order to drive innovation and sustain its …
With this post I want to introduce to you the 10 foundational premises of service-dominant (S-D) logic. If you are new to the topic, take your time to read. Vargo & Lusch worked more than a decade before they published their famous article of 2004, so I think it is …
Some things only become clear if you know a little background or, in this case, history about it. That’s why I want …
What is a thesis without some interesting practical examples? Not too much. That’s why I am looking for hotels, hotel chains, hotel …
Hello World! My name is Tobias Koehler and I am a postgraduate student in the International Tourism Management program at Heilbronn University/ …